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Its mostly because of three reasons I'll list them

1.Ichigos hair alot of times when a japanese male attempts to bleach their hair it ends up strawberry blond wich ichigo means strawberry and can also be the number 15 1=ichi 5=go
2.because the masks of the hollows are bone white the color of bleach on cottan
3.because the shinigami purge the human world of sinful hollows.

NAME:
Ichigo's first name has been open to debate, as it can mean several things that relate to his character. Officially, chigo's name means "Ichi" for "One" and "Go" for "Protector", as stated by him in episode 21 of the Anime. Other versions would say that his "Ichigo" can translate to "Strawberry", as a reference to his hair, or that the separation of the name into "Ichi" and "Go" can mean "one" and "five"; this can be seen as both his age, and the number that appear on his room door.

The name Kurosaki can be broken down to mean "Dark Destination" which can apply to several things within the series. This can mean Ichigo's battle of wills with his Hollow Self, as well as the fact that his family has met with much difficulty as a result of the spirit world, which took away Ichigo's mother, and constantly threatens his family.

Used from Bleach Exile.

Ichigo in Bleach doesn't mean Strawberry...that's just a pun used for his hair but strawberry has nothing to do with the anime. I'm not saying anything about the manga because it says it in there.

thanks for the awesome info!

I always tought it was just in a way making fun of Ichigo for his orange hair that appeard to be bleached xd

Wow, I just thought that Bleach was because the Shinigami cleanse or "bleach" the souls of Hollows to allow their souls to rest. But there are so many other reasons I hadn't thought of. Great job everyone! smile

ca xd use of ichigo's hair! duh.

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