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Coke Produces Ad with White Stripes Leader, But Where Will It Air?
Coca-Cola has confirmed that it plans to air a 100-second commercial featuring a song, "Love Is the Truth," written for the brand by Jack White of the rock group White Stripes in the U.K. It will air only once on Britain's Channel 4 at 1:55 a.m. next Sunday morning. The grainy 30-second version of the commercial popped up on the YouTube.com site last week after it was broadcast without fanfare on the MTV Australia Video Music Awards. White has frequently said that he has had a kind of obsession with Coke since he was a child, and he always dresses in red, white, and black, sort of like the colors of a bottle of Coke. The video for the commercial is intended to convey White's premise that one act of kindness begets another, as he sings: "Love is as good as it gets/ And you'll get more if you give it/ It's the right thing to do, and you know it/ It's inside of you, so just show it." Coca-Cola said it has no plans to air the commercial in the U.S. However, it has been posted on its U.K. website "for a limited time" at coca-cola.co.uk/whatgoesaround.
Coca-Cola has confirmed that it plans to air a 100-second commercial featuring a song, "Love Is the Truth," written for the brand by Jack White of the rock group White Stripes in the U.K. It will air only once on Britain's Channel 4 at 1:55 a.m. next Sunday morning. The grainy 30-second version of the commercial popped up on the YouTube.com site last week after it was broadcast without fanfare on the MTV Australia Video Music Awards. White has frequently said that he has had a kind of obsession with Coke since he was a child, and he always dresses in red, white, and black, sort of like the colors of a bottle of Coke. The video for the commercial is intended to convey White's premise that one act of kindness begets another, as he sings: "Love is as good as it gets/ And you'll get more if you give it/ It's the right thing to do, and you know it/ It's inside of you, so just show it." Coca-Cola said it has no plans to air the commercial in the U.S. However, it has been posted on its U.K. website "for a limited time" at coca-cola.co.uk/whatgoesaround.
The link above is for the Quicktime format and you can also check it out on YouTube.
The commercial is directed by Nagi Noda and the music is done by Jack White. Prepare to be amazed friends!
