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One of my readers had requested I do an entry on a few brands to look out for in Korea. I don’t purchase many Korean brands but I do enjoy looking out for exciting new Asian Brands as you know be it Japanese, Korean, or Chinese.

Korea is a place that is near and dear to my heart simply because of it’s vast entertainment selection. Aside from Japanese pop culture I’d say that Korea definately holds plenty of appeal for me in the entertainment field. I adore Korean dramas as you may already know and some pop music as well (I’m more of a J-Rock girl but popular Korean music definately gets some of my attention).

Do keep in mine prior to reading this that the post will probably create some hardcore lemmings so don’t hold the Muse responsible icon wink Korean Cosmetic Brands

One of my all time favorite Korean brands which I haven’t be able to locate anywhere aside from Korea would be Clio.
Clio reminds me of Bourjois Paris with it’s cute packaging and baked eyeshadows and blushes. I’ve done an entry on Clio prior to this but it deserves a revisit in this post. Clio is actually made in Italy but distributed in Korea. As I mentioned I haven’t seen Clio distributed anywhere else in the world aside from Korea but I could be wrong! From what I understand Sasa carries the line but I’m not sure where else in Korea you can purchase it.

The line contains plenty of beautiful, funky cosmetics that are sure to appeal to those who love a bit of color. If you’re looking for a natural, neutral look Clio isn’t something you’ll want to look into however if you love a bit of color this will be something you’ll enjoy!
Price is midway in my opinion with blushes running from about $19 USD and eyeshadows at around $14 USD. I’ve had little success locating Clio in online shops or on E-bay so if you want the line you’re either hopping a plane to Korea or asking a mate to pick you up some!

Overall, it’s possibly one of my favorite brands. I own about 6 of the shadows or so and two of the blushes (I wish I had more) and they are all very pigmented, silky, and beautiful more so then Bourjois Paris if possible.

Should you happen to be wandering around Korea another cosmetic line to keep your eyes on would be Laneige. Laneige falls into the luxury group of cosmetics in my opinion but the price is tiny in comparison to some lines. Laneige sells outside of Korea and can be found in Singapore and China however some of the better items pop up in Korea and later are distributed to other countries at later dates. I haven’t seen Laneige in Japan but again I could be wrong.
Palettes are about $23-30 USD some lower. Prices vary from country to country and of course it remains cheapest within Korea.

The line is extensive, covering point, base, skincare, and other bits and bobs. It definately has some very interesting items and if you have access it is worth looking at!

Next up Etude….

Let me introduce you to Etude. Now Etude is truly an awesome line. It’s girlishly sweet with some seriously awesome packaging. It definately falls into a favorite category for me. The brand is available in drugstores and price wise isn’t too bad. The range is very extensive and includes a variety of cosmetics, skincare, fragrance, and other bits.
The beautiful commercials and adverts are especially appealing and cutesy! In the video below I’m especially in love with the makeup from the Peach collection which is a new collection for Spring!

These are useful site for the make up look