Will pull the Mercury News story and post here to save topic space. But I need to register and it's late so I'll do it later. mrgreen

http://www.virtualworldsnews.com/2008/01/gaia-to-announc.html

January 14, 2008
Gaia to Announce Facebook Connection
Gaia Online will announce tomorrow a Facebook app to connect the youth-oriented virtual world to the social network. Gaia already draws a significant portion of its users from the Bebo social network--approximately 100,000 of them--but Facebook's 35 million users makes Gaia's 4 million seem almost insignificant. While there are plenty of virtual world apps on Facebook, it seems the less immersive they are, the more successful they will be initially. Gaia's Bebo app offers limited interaction with the world, and seems to be doing well at attracting users. While just earlier today we reported that Conduit Labs had released its Facebook app, Gartner analyst Andrew Frank told the Mercury News that he didn't know of other worlds linking to social networks "I could see how that could spark more interest in virtual worlds," he said. [Via San Jose Mercury News]