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The main idea is that you adopt and roleplay human babies into adulthood through their careers. The interesting part is that these children come from a religious and ethnic minority called the Tribes of Rad, or Radicals. The Radicals are traditionally a nomadic people, but most have settled down into regular lifestyles like the rest of modern society. However, the Radical 'holy fortress,' a place north of Aekea called the Awesomepolis, maintains the traditional Radical faith. The shop is centered around the Awesomepolis.
The Radicals believe in a limitless, intangible creator force called the Max. It created the universe and a parthenon of gods and goddesses that rule over Earth. The Radicals believe that through their behavior they can perfect themselves and eventually become one with the Max, attaining godhood. To do so is not a matter of morals, and they have no heaven or hell, but instead one must have a certain attitude, which they call Radness. The Awesomepolis has a complex career system (like in an RPG) that allows its devoted people to attain Radness through their training. In essence, the goal of all fundamentalist Radicals is to become 'totally Rad to the Max.'

You heard me.

Now, while this is definitely going to be a big thing roleplay-wise, the theme is just plain ol' fun. Rad behavior is generally over-the-top coolness, and the possible careers include Ninja, Cowboy, Bear Wrestler, and Sexy Librarian. How you roleplay your Rad kids (known as Radlings) affects how you gain points in various personality types (right now I'm thinking Radness, Morality, and Sexiness, among other things), which gives them different career opportunities. When you spend enough time in a certain career you permanently recieve new abilities, and when you gain enough Rad points your character ascends into godhood.
The majority of Radlings will come from stock lineart. There are a few different sets of baby-child-teen lineart for both genders with different varieties of clothes and hair. People can pay extra for customs that have unique lineart as well. I may even allow people to convert their own characters to Radiclism, which essentially gets them avatar or OC art on a cert with roleplaying ability. Ascended Radicals, called Maxions, will get unique lineart and unique powers. There will also be chances to own the gods and goddesses that were created by the Max, called Maximals, which are completely unique and change only when the owner wants them to take on a new form. Radicals would not be RP-required, but unless you RP them they'll never go past the Teen stage.
I have a metaplot worked out that involves vampries and some Maximals, it should be thoroughly awesome.

Here's an example of my writing. This would be the intro to the shop, and establishes the look and feel of the Awesompolis.


I'm actually quite proud of it.

*sigh*

This seems like a nice Idea, good luck! ^^

I'm sure you already know this, but don't worry; small-time shops get their time in the light too. I've owned five shops since I first joined in January, and my current one is the only one to be successful. You get a good enough concept and people'll flock to it.

Wanna affiliate?

Neato! For coloring and stuffs, I've got examples on my DA account. (Click WWW button.)

It sounds really cool ^^ I'd look in on you every once in a while.



It doesn't take much to get people to populate to your shop. I've been planning my pets for about a year now. I'm still not done. Take your time. Even with all the time I'm plotting it out I don't think people will buy my pets like I want them to. Just get to know some people in their threads and they'll come to yours when you get it up. Also, it helps to see the "style" of pets that people are often going for. But like I said, it's all about patience ^^ Good luck, I hope I run into your shop sometime ^.^